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 Current Orlando Medical News

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Orange County Punch
Commissioner Candidate Jennifer Thompson Spies Potential for Medical Economy
When Jennifer Thompson was growing up, she could have easily made a misstep that would have dramatically altered her career path.
LYNNE JETER

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Survival Guide to Health-System Reform
Where Do Providers Focus Their Attention First?
The massive health-system reform legislation dubbed the Patient Protection and Affordable Care Act is law, enacting the most sweeping changes in America’s health system since Medicare. Experts say now is the time providers should take a deep, cleansing breath, then jump into action with short-term strategies that could pay off down the road.
SHARON H. FITZGERALD

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Prosumer-Friendly
Practice Manager Applies High-Tech Tools to Foster High-Touch Orthopaedic Practice
Since relocating to Central Florida in October 2008, Jeanetta Lawrence has helped usher in the high-tech age at Jewett Orthopaedic Clinic in a manner embraced by "prosumers"— patients who are proactive consumers and expect increased accountability, accessibility, availability and accommodation—while also boosting the bottom line.
LYNNE JETER

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RX FOR THE BOTTOM LINE: Asking the Right Questions Will Impact Your Bottom Line
When a scheduled patient walks into your office, staff members should already know whether or not this patient has the right coverage for their visit.
Your office staff should have already completed every task necessary to know this patient’s eligibility by verifying coverage and asking the right questions that will result in the knowing the details of the coverage. Being ignorant of your patient’s coverage can lead to shortchanging yourself for services rendered, which will not cover your overhead, or to overcharging your patients, which will set up a red flag with insurance carriers, eventually resulting in an audit.
MINERVA DEJESUS and AURIANA REYES

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E-Push: HITECH Mandates to Access Incentive Money Enticing, Challenging; Defining "Meaningful Use" Debatable, Say Practice Managers
Physicians seeking incentive money under the carrots-and-sticks Health Information Technology for Economic and Clinical Health (HITECH) Act might need to prepare for some hoop-jumping. They'll also need to make behavioral changes in their patient care regimen, say practice management experts.
JULIO GONZALEZ, MD, with LYNNE JETER

E-Push Back: AMA, MGMA Weigh In on "Meaningful Use" Criteria
The American Medical Association (AMA) and the national Medical Group Management Association (MGMA) recently weighed in on the Centers for Medicare and Medicaid Services (CMS) proposed rule outlining the "meaningful use" criteria for the federal electronic health records (EHR) incentive programs.
LYNNE JETER

Letter to the Editor

Marketing Your Practice: "So, what’s your story?"
I ask you this most crucial question because marketing your practice is all about telling your story to the general public and to those all-important referring physicians. Is your current marketing effectively telling your story well enough to drive traffic through your front door?
ERIN SOMERS

Orange County Medical Society
MAITLAND, FL – The Orange County Medical Society hosted its Spring Quarterly Meeting on March 10, 2010, at the University Club of Orlando. The dinner meeting featured a CME program entitled "Smoking Cessation – Butt-Kicking Brain Biology" presented by Leslie M. Beitsch, MD, JD, Associate Dean for Health Affairs and Professor of Family Medicine and Rural Health at the FSU College of Medicine in Tallahassee.

 Obesity Focus

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Florida Hospital Unveils New Surgery Center
Outpatient Facility Meets East Orlando Community Needs
To better serve the East Orlando community with outpatient procedures, Florida Hospital recently opened the new, high-tech Florida Hospital Surgery Center.
Located on the Florida Hospital East Orlando campus near Chickasaw Trail, “the 13,500-square-foot facility provides patients and physicians advanced technological equipment
LYNNE JETER

Rethinking Your Office Investment!
Most physicians have at least one critically important asset that significantly impacts the amount of income they earn every year. They “invest” in this asset with a check monthly for as long as they continue to practice medicine yet it is one of the least understood assets in a physician's investment portfolio. What is it? The answer of course is your medical office.

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High Vacancies Drive Medical Office Bargains
Buyer’s Market Makes it Time to Negotiate a New Lease for Your Office
High vacancy rates for medical office space in much of Central Florida has opened the door for sweetheart deals on new leases, but loans for outfitting and improving space are still hard to come by, say realtors and investors familiar with the market.
DAVID ROSENFELD

 REIMBURSEMENTS/ACOs Focus

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Fibromyalgia: A Disease Without a Medical Home
"Ideally, It Would Be Neurology," Expert Says
Rae Marie Gleason, executive director of the National Fibromyalgia Association, said the tendency still exists among physicians to view fibromyalgia as “an illness of whining women who really could get better if they just wanted to.” Yet, Gleason’s job gets easier every day, as an abundance of research ties those patients’ complaints to brain activity – or lack thereof.
SHARON H. FITZGERALD

 Spotlights

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PHYSICIAN SPOTLIGHT: James E. Oglesby, MD
Solo Practitioner, General Surgeon
KISSIMMEE—Jim Oglesby, MD, is so well known in Central Florida circles, his patients affectionately call him "Dr. O."
LYNNE JETER

 Grand Rounds

Grand Rounds April