Local Emergency Room Patients Fast-Forward Wait Time (Sort Of)
Through real-time feeds on digital billboards, social media outlets, and cell phone and Internet updates, some Central Florida hospitals have taken the guesswork out of the time it takes to be seen by a physician at local emergency rooms.
In March, Nashville, Tenn.-based Hospital Corporation of America (HCA) hospitals in the Orlando area—Central Florida Regional Hospital in Sanford, Ocala Regional Medical Center and West Marion Community Hospital, both in Ocala, and Osceola Regional Medical Center in Kissimmee—became the first hospitals in Central Florida to advertise approximate emergency room wait times.
Hospital Web sites allow residents at home with non-life-threatening injuries or illnesses to better determine when to go to the emergency room, thanks to high-tech software that logs each patient’s arrival, tracks their progress, and updates wait times online every half hour.
Consumers on the go have the option of texting 23000 with the word ER to find out the wait time from their cell phone. The service prompts users for their zip code and responds with a wait time.
This summer, digital billboards popped up on Interstate 4, State Road 46, and U.S. Highway 192 with the message—“Accidents happen fast. Emergency care should too.”—and images of a painter falling from a ladder, along with vibrant blue paint spilling over. The electronically updated billboards post wait times and also reflect the average wait time from the previous four hours.
Only a few similar billboards exist nationwide. Gulf Coast Medical Center in Panama City, another HCA facility, was among the first in Florida to post wait times on a billboard when its program began earlier this year.
“It’s all about time … when you have to come to the emergency room,” said Central Florida Medical Center CEO Wendy Brandon, “but now … you'll know what you're getting into before you ever wind up here.”
HCA made the decision to post wait times through various media outlets after surveying emergency room patients, who “overwhelmingly tell us that what satisfies them is seeing a physician quickly and sometimes that even rates over getting an accurate diagnosis,” said Brandon. “We’re very focused on diagnosis, but we heard that over and over again.”